How Do You Add Your Business to Bing Places?

By Bill Stilwell · Last reviewed October 16, 2026

The short answer

Bing Places for Business is Microsoft’s free tool for listing your business on Bing search and Bing Maps. It now lives at bing.com/forbusiness. The fastest way in is to sign in with a Microsoft account and import your verified Google Business Profile (GBP). Then check every field matches your other listings exactly.

What this means

Bing Places is to Bing what Google Business Profile is to Google. It controls your name, address, phone, hours, website, photos, and categories when someone finds you on Bing.

Microsoft relaunched Bing Places in October 2025 and moved it into Bing.com. The old bingplaces.com address now forwards there. The new version added a dashboard, bulk editing, status updates, and a recommendation tool that points out missing details like photos, hours, and links. Microsoft also rebuilt the Google import.

Your listing is tied to the Microsoft account that claimed it. Use a business-owned account, not a personal one.

Say Tri-County Tree Service already has a verified Google profile. The owner signs in with the company’s Microsoft account, chooses “Add a business,” then “Import from Google.” The listing comes over in a day or two and only needs a quick check.

Why it matters

Bing has its own users. Some people use Bing by default on their computers.
Artificial intelligence (AI) tools use search data. Microsoft’s announcement lists deeper Bing Maps and Copilot connections as planned work. A correct Bing listing is a good base for whatever comes next (see 19.13.3 Bing, IndexNow, and AI Search).
Wrong data spreads. If Bing has an old phone number or address, people call or drive to the wrong place.
Ownership problems are hard to fix later. If a former employee claimed your listing with their personal account, getting it back takes time.

Who this applies to

Every local business that has a Google Business Profile should also claim Bing Places. Storefront, service area, and hybrid businesses can all list.

How to do it

Finish your business facts first: name, address, phone, hours, and categories (see 14.1 pages and 5 Master Business Record).
Create or pick a business-owned Microsoft account. Use a shared business email, not a staff member’s personal one (see 12.1.2 Email Accounts and Shared Inboxes).
Go to bing.com/forbusiness and sign in.
Search for your business first. If Bing already has a listing for you, claim it instead of creating a new one. That avoids duplicates.
If your GBP is verified, choose “Add a business,” then “Import from Google.” A Microsoft staff answer on its support forum says a verified Google profile carries over verification and the import can take up to two days.
If you can’t import, add the business by hand. Bing shows the verification choices it offers for your listing. Follow the one it gives you, and expect mail to take longer than other methods.
Check every field against your Master Business Record. Fix spacing, suite numbers, and phone formatting so it matches exactly.
Use the recommendation tool to fill in missing photos, hours, and links.
Add Bing Places to your citation list (see 14.4.6 Citation Records).
Check the listing every quarter, and any time you change hours, phone, or address.

What proof to keep

The Microsoft account used to manage the listing, saved in your password manager
A screenshot of the listing as verified or published, with the date
The import date, if you imported from Google
Your citation list entry for Bing

Keep these with your listing records.

Common mistakes

Using a personal Microsoft account. When that person leaves, so does your access.
Creating a new listing when one already exists. Search first and claim the existing one.
Importing a messy Google profile. If Google has errors, Bing copies them. Clean up Google first.
Importing once and forgetting. Changes you make later on Google may not update Bing. Check both.
Following old guides. Many still point to the old bingplaces.com screens. The tool moved to bing.com/forbusiness in 2025.

When to get help from a pro

Most businesses can do this themselves.

A local listings specialist: if someone else controls your Bing listing and won’t hand it over, or if Bing keeps showing old information. Questions to ask:

Who owns this listing right now, and how do I get control?
Where is Bing getting the wrong information?

Bill’s note

[Bill: add a short story or lesson here. For example, how long the Google import took for a client, or a listing that was locked to a former employee’s account.]

If you’d rather have this done for you, SiteSmarty handles local listing setup, including Bing Places.

How I did this for SiteSmarty

[Date I did this:]
[What I actually did, step by step: whether I imported SiteSmarty from Google or added it by hand, and how it was verified]
[What it cost and how long it took:]
[What surprised me or what I’d do differently:]
[Screenshot or photo to add, with private info blurred: the SiteSmarty listing in the Bing Places dashboard and on Bing Maps]
[Result so far:]

Questions people ask

Is Bing Places free? Yes. Microsoft offers Bing Places for Business at no cost.

Can I import my Google Business Profile into Bing Places? Yes. In the dashboard, choose “Add a business,” then “Import from Google.”

How do I verify my business on Bing? Importing a verified Google profile can carry over verification. Otherwise, follow the verification method Bing offers for your listing.

Where did bingplaces.com go? Microsoft moved Bing Places into Bing.com in 2025. The old address forwards to bing.com/forbusiness.

Does Bing matter for AI search? Microsoft says it plans deeper connections between Bing Places, Bing Maps, and Copilot. A correct listing now puts you in good shape.

Audit check

Question: Is the business claimed and verified on Bing Places under a business-owned Microsoft account, with facts that match its Google profile and website?
Pass looks like: One verified or published listing. Business-owned login. Name, address, phone, hours, and website match the Master Business Record exactly. Checked within the last quarter.
Fail looks like: No Bing listing. A duplicate listing. A listing controlled by a personal or former employee’s account. Old hours or phone number.
Evidence to collect: Dashboard screenshot showing status, the account owner record, and the citation list entry.

Where this fits

Do this first: 14.1.1 Business Name, 14.1.2 Address, 14.1.4 Phone, 14.8.1 Google Business Profile Verification

Do this next: 14.11.2 Apple Business Connect

Sources

Microsoft Bing Blogs, "Introducing the New Bing Places for Business: Built for Business Owners, Powered by Research" (October 2025) (checked October 16, 2026)
Bing Places for Business (checked October 16, 2026)
Microsoft Q\&A, "Bing Places, Manual verification needed for business in France" (answer from Microsoft staff on Google import and verification) (checked October 16, 2026)

This page explains general rules and Bill's own experience. It is not legal, tax, or insurance advice. Talk to a qualified professional about your situation.