Should a Small Business Use a Password Manager?
The short answer
Section titled “The short answer”Yes. A password manager is an app that creates and stores a long, unique password for every account, so you never reuse one or write it down. Use a business plan that the company owns, with at least two owners or admins, and share logins through it instead of by text or email. The Federal Trade Commission (FTC) tells small businesses to consider one.
What this means
Section titled “What this means”A password manager is a locked vault for logins. You remember one strong main password, and the app fills in the rest. Most business versions let you:
- Create random passwords for each account
- Share a login with a team member without showing them the password
- Remove a person’s access in one place when they leave
- See which passwords are weak or reused
The FTC says business passwords should be at least 12 characters, mix letters, numbers, and symbols, and never be reused or shared by phone, text, or email. A password manager makes that easy to follow.
Made-up example: Harbor View Dental has 14 logins: the scheduling software, the domain registrar, GBP, payroll, the bank, and more. They used to live in a binder at the front desk. The office manager moves them into a business password manager, sets up folders for front desk, billing, and owner only, and gives the owner and the office manager full admin rights.
Why it matters
Section titled “Why it matters”- Reused passwords spread a breach. One leak from an old shopping site can open your email, and your email can reset everything else.
- Shared passwords never get changed. When a helper leaves, a password they know by heart still works.
- Sticky notes and spreadsheets get seen and copied.
- One person holding every password is a single point of failure. If they leave or get sick, the business can lose its own accounts.
Who this applies to
Section titled “Who this applies to”Every business, including solo owners. If you have more than one person, use a business plan with sharing and admin controls.
How to do it
Section titled “How to do it”- Choose a business plan from a well-known password manager. Look for shared folders, admin controls, an emergency or recovery feature, and support for multi-factor authentication (MFA).
- Create the account with a business email address (see 12.1.2 Email Accounts and Shared Inboxes), not a personal one.
- Set a long main password you can remember, like a phrase of several random words. Don’t use it anywhere else.
- Turn on MFA for the password manager itself (see 11.7.3 Multi-Factor Authentication).
- Add at least two admins the business controls (see 8.4.6 Two Business-Controlled Administrators).
- Move every business login in. Start with email, domain, website, GBP, bank, and payroll.
- Change weak or reused passwords as you move them. Let the app generate new ones.
- Make folders by role, so people only see what they need (see 11.7.6 Least Privilege Access).
- Store recovery codes for the manager itself somewhere safe and offline (see 11.7.4 Account Recovery Methods).
- Delete the old binder, notes, and spreadsheets once everything is moved.
What proof to keep
Section titled “What proof to keep”- The password manager account owner and admin list
- A screenshot of the folder structure, with no passwords visible
- The recovery kit or emergency access setup, stored offline
- A note in your access inventory (see 11.7.5 Access Inventory)
Common mistakes
Section titled “Common mistakes”- Using a personal password manager for business logins. If that person leaves, the logins go with them.
- One admin only. If they’re locked out, so is the business.
- Weak main password, or the same one used elsewhere.
- No MFA on the vault.
- Still texting passwords “just this once.”
- Keeping the old spreadsheet “as a backup.” That spreadsheet is now the weakest link.
When to get help from a pro
Section titled “When to get help from a pro”Information technology (IT) specialist: if you have many staff, many devices, or need help moving logins. Questions to ask:
- Which business password manager fits our size and devices?
- How do we set up emergency access if the owner is unavailable?
- How do we remove a person’s access the day they leave?
Bill’s note
Section titled “Bill’s note”[Bill: add a short note. For example, a client who lost access to their Google Business Profile because only a former web person knew the login, or how you store client logins at SiteSmarty.]
If you’d rather have this done for you, SiteSmarty handles Google Business Profile setup and can help make sure your business keeps control of its logins.
How I did this for SiteSmarty
Section titled “How I did this for SiteSmarty”- [Date I did this:]
- [What I actually did, step by step: which password manager I chose for SiteSmarty, admins, and folders]
- [What it cost and how long it took:]
- [What surprised me or what I’d do differently:]
- [Screenshot or photo to add, with private info blurred: the folder list in the password manager]
- [Result so far:]
Questions people ask
Section titled “Questions people ask”Is it safe to keep passwords in a password manager? It is much safer than reusing passwords or writing them down, as long as you use a strong main password and turn on MFA for the vault.
How do I share logins with employees safely? Share through the password manager’s shared folders. Don’t send passwords by text, email, or phone.
How long should business passwords be? The FTC says at least 12 characters. Let the password manager create longer random ones.
What if I can’t get in? Set up the manager’s recovery or emergency access feature and keep the recovery kit offline. Having a second admin helps too.
Audit check
Section titled “Audit check”- Question: Are all business logins stored in a company-owned password manager with at least two admins and MFA turned on?
- Pass looks like: Business plan, business email as owner, two admins, MFA on, every key login inside, role-based folders, no password spreadsheets.
- Fail looks like: Passwords in a notebook, spreadsheet, or one person’s head. A personal password manager. Shared passwords in text threads.
- Evidence to collect: Admin list, folder screenshot with no passwords visible, MFA setting screenshot, and the access inventory entry.
Where this fits
Do this first: 12.1.2 Email Accounts and Shared Inboxes, 11.6.7 Privacy Training
Do this next: 11.7.3 Multi-Factor Authentication
Related pages: 11.7.4 Account Recovery Methods, 11.7.5 Access Inventory, 11.7.6 Least Privilege Access, 11.7.8 Emergency Account Access, 8.4.6 Two Business-Controlled Administrators
Sources
- Federal Trade Commission, "Cybersecurity for Small Business" fact sheets (checked October 17, 2026)
- Cybersecurity and Infrastructure Security Agency, "Cyber Essentials" (checked October 17, 2026)
This page explains general rules and Bill's own experience. It is not legal, tax, or insurance advice. Talk to a qualified professional about your situation.
