About Bill Stilwell
I help businesses across the United States turn more searches into calls and customers. I use the marketing basics that have always worked, plus AI, and I keep up with the changes so you don't have to.
How I help
I've spent 20 years building online businesses. Now I help businesses across the United States turn searches into calls and customers. That means the basics that have always worked, like a strong reputation, reviews, referrals, and fast follow-up, plus making sure Google, Bing, and AI tools understand your business and recommend it. Search is changing fast, so I test every change on my own businesses first and show you what works.
What I do now
SiteSmarty is my marketing company. It's based in North Idaho and has a real office that follows Google's rules for a local business.
SiteSmarty starts with one thing: managing Google Business Profiles. Next come websites that stay in sync with each profile, so the same facts show up everywhere. Those websites can connect to just about any platform, app, or tool a business already uses.
Visit SiteSmarty.comWhere I come from
I've spent the last 20 years building membership sites. [Add a few lines in your own words: when you started, what kinds of sites you built, and who you built them for.]
[One real story from those years that shaped how you work today.]
Why I write this guide
I wanted every piece of setting up a business in the United States written down in one place. With that, I can look at any business from A to Z and see what's missing.
I follow the guide myself as I set up my own businesses, starting with SiteSmarty. When I finish a step, I record a video and add it to the build log.
See the build logHow the guide is made
- I draft pages with help from AI tools. Then I read, fix, and approve every page myself before it goes live.
- Anything that can change, like laws, fees, and platform rules, is checked against official sources. Each page lists those sources and the date I checked them.
- When a rule changes, I update the page and its review date.
- Nothing here is legal, tax, or insurance advice. For those, talk to a licensed professional in your state.
The tools I use
These are the tools I build with, for my own businesses and for SiteSmarty clients.
- Google Business Profile for how a business shows up on Google Search and Maps.
- GitHub to keep one main record of each business, so every fact comes from one place.
- Cloudflare to host websites and handle images, video, and connections to other tools.
- Google AI Studio to help build and run parts of the system.
What past clients say
[Testimonial from a past client, in their own words. Waiting on their permission to share.]
[Testimonial from a past client, in their own words. Waiting on their permission to share.]
[Testimonial from a past client, in their own words. Waiting on their permission to share.]
Credentials
- 20 years building membership sites
- Founder of SiteSmarty in North Idaho
- [Your credentials, certifications, or memberships]
Get in touch
The best way to reach me is through the contact page. For help with your own business, SiteSmarty is based in North Idaho and works with businesses across the country.