Start here
New to the guide? These five steps show you how it works and where to begin. It takes about two minutes to read.
- 1
Know the 8 checkpoints
Every business passes the same 8 checkpoints, from a real idea to a business that lasts. Each one builds on the last, so you always know what to work on next.
See the 8 checkpoints - 2
Find where you are
Just an idea? Start at checkpoint 1. Already open for business? Jump to checkpoint 4, Easy to find, and work on your Google Business Profile first.
See all 29 parts by stage - 3
Start your master business record
Write down your business facts once: legal name, public name, address or service area, phone, hours, and services. Every listing and page you make should match this record.
Master business record - 4
Work one step at a time
Open a guide page, read the short answer, follow the steps, and use the audit check at the bottom to make sure it is done right. Each page has a video of me doing the same step.
Try a guide page - 5
Check your progress
Use the checklists to see what is done and what is left. Once you are open, the weekly and monthly reviews keep everything accurate.
See the checklists